Differentiating customer engaging behavior by targeted benefits : an empirical study
Corina Braun, Verena Batt, Manfred Bruhn and Karsten Hadwich
| Year of publication: |
2016
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|---|---|
| Authors: | Braun, Corina ; Batt, Verena ; Bruhn, Manfred ; Hadwich, Karsten |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 7, p. 528-538
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| Subject: | Benefits | Co-creation | Online engagement | Customer-to-customer interaction | Customer engagement behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2016-1711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011642245