Differentiating market offerings using complexity and co-creation : implications for customer decision-making uncertainty
Olaf Plötner; Jan Lakotta; Frank Jacob
| Year of publication: |
2013
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|---|---|
| Authors: | Plötner, Olaf ; Lakotta, Jan ; Jacob, Frank |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 25.2013, 1, p. 65-85
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757371