Differentiating price sensitivity from willingness to pay : role of pricing in consumer acceptance of upcycled foods
Siddharth Bhatt, Jonathan Deutsch, and Rajneesh Suri
| Year of publication: |
2021
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| Authors: | Bhatt, Siddharth ; Deutsch, Jonathan ; Suri, Rajneesh |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 7, p. 331-339
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| Subject: | food marketing | food waste | pricing | sustainability | Upcycled foods | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Lebensmittelpreis | Food price | Lebensmittel | Food | Lebensmittelmarkt | Food market | Abfallvermeidung | Waste prevention | Ernährungssicherung | Food security | Ernährungsindustrie | Food industry | Preis | Price | Preiselastizität | Price elasticity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2021.2016536 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012801945