Differentiating the pictorial element in advertising : a rhetorical perspective
Edward F. McQuarrie
| Year of publication: |
2008
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|---|---|
| Authors: | McQuarrie, Edward F. |
| Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 91-112
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| Subject: | Printwerbung | Print advertising | Fotografie | Photograph | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260343