Differentiation through customer involvement in production or delivery

Seeks to expand managers′ awareness of the opportunities available for differentiating their products by increasing or decreasing the customer′s involvement in production or delivery. Presents a specific method for identifying opportunities for participation differentiation. Also seeks to clarify the managerial impacts that result from using customer involvement as a part of the production of delivery process.

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Year of publication:	1993
Authors:	Song, Jae H. ; Adams, Carl R.
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 10.1993, 2, p. 4-12
Publisher:	MCB UP Ltd
Subject:	Cost reduction \| Customer satisfaction \| Customization \| Product differentiation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/07363769310039085 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014849080