Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt ; [Proceedings of the 10. Paul D. Converse Symposium held at the Univ. of Illinois, May 22 -23, 1978].
ed. by Alan R. Andreasen
| Year of publication: |
1979
|
|---|---|
| Other Persons: | Andreasen, Alan R. (contributor) |
| Institutions: | Paul D. Converse Symposium <10, 1978, Urbana, Ill.> (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktforschung | Marketing | Kongress | Urbana <Ill., 1978> | Marketingtheorie |
| Extent: | V, 148 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| ISBN: | 0-87757-116-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004064481