Extent:
Online-Ressource (175 p)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Description based upon print version of record
Cover; CONTENTS; Editorial advisory board; Guest editorial; Back to the future: adoption and diffusion of innovation in retro-industries; Innovation in tradition-based firms: dynamic knowledge for international competitiveness; The co-creation process in the development of nostalgic new products; Nostalgia and technology innovation driving retro music consumption; Consumer innovativeness, perceived innovation and attitude towards "neo-retro"-product design; Complexities in innovation management in companies from the European industry
ISBN: 978-1-78350-357-5 ; 978-1-78350-358-2 ; 978-1-78350-357-5
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014472920