Diffusion and its implications for marketing strategy
Gerard Tellis and Deepa Chandrasekaran
| Year of publication: |
2012
|
|---|---|
| Authors: | Tellis, Gerard J. ; Chandrasekaran, Deepa |
| Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 376-390
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530849