Diffusion of account planning in Indian ad agencies: An organisational perspective
| Year of publication: |
2011
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|---|---|
| Authors: | Patwardhan, Padmini ; Patwardhan, Hemant ; Vasavada-Oza, Falguni |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 4, p. 665-693
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