Diffusion of account planning in Indian ad agencies : an organisational perspective
Padmini Patwardhan and Hemant Patwardhan; Falguni Vasavada-Oza
| Year of publication: |
2011
|
|---|---|
| Authors: | Patwardhan, Padmini ; Patwardhan, Hemant ; Vasavada-Oza, Falguni |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 4, p. 665-692
|
| Subject: | Werbewirtschaft | Advertising industry | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349594