Diffusion of Original and Counterfeit Products in a Developing Country

We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management.

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Year of publication:	2010-02-23
Authors:	Franses, Philip Hans ; Lede, Lede, M.
Institutions:	Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
Subject:	counterfeits \| developing countries \| diffusion

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Extent:	application/pdf
Series:	Econometric Institute Research Papers. - ISSN 1566-7294.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series RePEc:ems:eureir Number EI 2010-08
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010731780