Diffusion on social media platforms : a point process model for interaction among similar content
Year of publication: |
2019
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Authors: | Yoo, Eunae ; Gu, Bin ; Rabinovich, Elliot |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 4, p. 1105-1141
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Subject: | cascade | competition for attention | content diffusion | media platforms | parallel cascade | point process | social media | social media content | Social Web | Social web | Online-Marketing | Internet marketing | Theorie | Theory | Innovationsdiffusion | Innovation diffusion |
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