Digging empty goldmine : using star rating and helpfulness votes from online consumer reviews
Sudhakar Vijayakumar, R Venkatesakumar and M Pachayappan
| Year of publication: |
2022
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|---|---|
| Authors: | Vijayakumar, Sudhakar ; Venkatesakumar, R. ; Pachayappan, M. |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 29.2022, 1, p. 134-148
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| Subject: | eWOM | Star rating | helpfulness | e-retailer | Online consumer reviews | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326848