DIGITAL AD EFFECTIVENESS - When the cookie crumbles
| Year of publication: |
2012
|
|---|---|
| Authors: | Fulgoni, Gian ; Vollman, Andrea |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2012, p. 16-18
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