Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework
Jaesoo Cho, Yongseok Cheon, Jong Woo Jun and Sangwon Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Cho, Jaesoo ; Cheon, Yongseok ; Jun, Jong Woo ; Lee, Sangwon |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 3, p. 500-518
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| Subject: | Digital out-of-home advertising policy | digital transformation | extended technology acceptance model | policy acceptance | technology-organization-environment framework | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1888562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209350