Digital advertising
Andrew McStay (Reader in advertising and digital media, Bangor University, UK)
| Year of publication: |
2016 ; 2nd edition
|
|---|---|
| Authors: | McStay, Andrew |
| Publisher: |
London : Palgrave |
| Subject: | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | viii, 221 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-1-137-49433-7 ; 978-1-137-49434-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571751