Digital analytics : modeling for insights and new methods
Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt, Dmitriy Potapov
| Year of publication: |
2020
|
|---|---|
| Authors: | Gupta, Shaphali ; Leszkiewicz, Agata ; Kumar, V. ; Bijmolt, Tammo H. A. ; Potapov, Dmitriy |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 26-43
|
| Subject: | Artificial intelligence | Blockchain | Digital analytics | Drones | Firm capabilities | Internet of things | Künstliche Intelligenz | Internet der Dinge | Digitalisierung | Digitization | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012299805