Digital and Internet Marketing
Authors: | Moe, Wendy W. ; Schweidel, David A. |
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Published in: | |
Subject: | Marketing | Marketing Science | Marketing Models | Quantitative Analysis | History of Marketing |
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The History of Marketing Science
Winer, Russell S,
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Stochastic Models of Buyer Behavior
Fader, Peter S.,
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Ailawadi, Kusum L.,
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Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W., (2012)
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Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A., (2014)
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Digital and internet marketing
Moe, Wendy W., (2014)
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