Digital and Social Media in the Purchase-Decision Process: A Special Report from the Advertising Research Foundation
| Year of publication: |
2012
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|---|---|
| Authors: | Powers, Todd ; Advincula, Dorothy ; Austin, Manila S ; Graiko, Stacy ; Snyder, Jasper |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 4, p. 479-478
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