Digital Business and Electronic Commerce : Strategy, Business Models and Technology
Year of publication: |
2021 ; 1st ed. 2021.
|
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Authors: | Wirtz, Bernd W. |
Publisher: |
2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Springer |
Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Strategisches Management | Strategic management | Digitalisierung | Digitization | Geschäftsmodell | Business model |
Description of contents: |
Part I: Introduction -- Part II: Technology, Digital Markets and Digital Business Models -- Part III: Digital strategy, Digital Organization and E-Commerce -- Part IV: Digital Case Studies.
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Extent: | 1 Online-Ressource (XVIII, 758 p. 320 illus., 294 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-63482-7 ; 978-3-030-63481-0 ; 978-3-030-63483-4 ; 978-3-030-63484-1 |
Other identifiers: | 10.1007/978-3-030-63482-7 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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