Digital consumer engagement : examining the impact of native advertising exposure in a social network
Kristen L. Sussman, Laura F. Bright and Gary B. Wilcox
| Year of publication: |
2023
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|---|---|
| Authors: | Sussman, Kristen L. ; Bright, Laura F. ; Wilcox, Gary B. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 4, p. 544-561
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| Subject: | Consumer engagement | Facebook | Native advertising | Panel data | Social media advertising | Sponsored posts | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2021-0265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313613