Digital consumer engagement : national cultural differences and cultural tightness
Frauke Mattison Thompson and Keith D. Brouthers
| Year of publication: |
2021
|
|---|---|
| Authors: | Thompson, Frauke Mattison ; Brouthers, Keith D. |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 4, p. 22-44
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| Subject: | clicking | cultural tightness/looseness | cultural values | digital business | digital consumer engagement | online | platforms | sharing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Digitalisierung | Digitization | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Soziale Werte | Social values | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X211005729 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012660725