Digital content marketing as a catalyst for e-WOM in food tourism
Yi Bu, Joy Parkinson and Park Thaichon
| Year of publication: |
2021
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| Authors: | Bu, Yi ; Parkinson, Joy ; Thaichon, Park |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 142-154
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| Subject: | Digital content marketing (DCM) | Electronic word-of-mouth (e-WOM) | Food tourism | Informational Social Impact (ISI) | Normative Social Impact (NSI) | Use and Gratifications Theory (UGT) | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668421