Digital Due Diligence - Assessment of Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyses the present position and future potential of a business. This research aims to develop a conceptual framework of relevant dimensions that encompasses digital due diligence. Haniel's acquisition of the startup Emma is used to illustrate the practical application of this framework.

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Year of publication:	2023
Authors:	Konhäuser, Anja ; Sambol, Stefan ; Stark, Toni ; Hahn, Alexander
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 40.2023, 4, p. 66-73
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	RePEc:zbw:hsgmrs:299830 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014566787