Digital empowerment : how small B to B companies remodel the value chain through digital platforms
Year of publication: |
2024
|
---|---|
Authors: | Huo, Hong ; Ciobanu-Ioniţă, Daniela ; Onișor, Lucian-Florin ; Stancu, Alin |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 31.2024, 4, p. 385-403
|
Subject: | cluster analysis | digital platforms | Digitalization | Romania | SME | value chain | KMU | Digitale Plattform | Digital platform | Digitalisierung | Digitization | Betriebliche Wertschöpfung | Value creation | Rumänien | Electronic Commerce | E-commerce | Clusteranalyse | Cluster analysis | Social Web | Social web | Geschäftsmodell | Business model |
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