Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Year of publication: |
2021
|
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Authors: | Dahl, Andrew J. ; Milne, George R. ; Peltier, James W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 840-850
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Subject: | Digital marketing | Health information seeking | Omni-channel | Service-dominant logic (SDL) | Shared decision-making (SDM) | Value co-creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Informationsverhalten | Information behaviour | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation | Entscheidung | Decision | Gesundheitswesen | Health care system | Marketingmanagement | Marketing management |
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