Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Ghadir Fareed and Passent Tantawi
| Year of publication: |
2022
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|---|---|
| Authors: | Fareed, Ghadir ; Tantawi, Passent |
| Published in: |
Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference. - Cham : Springer International Publishing, ISBN 978-3-030-94036-2. - 2022, p. 251-268
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| Subject: | Digital Marketing | Digital Marketing Technology Adoption | Digital Transformation | Egypt | Micro | Small and Medium Enterprises | Small Business | Ägypten | KMU | SME | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Kleinstunternehmen | Micro business | Grounded Theory | Grounded theory | Social Web | Social web | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-94036-2_14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013174337