Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote and Kritcha Yawised and Paisarn Muneesawang
| Year of publication: |
2022
|
|---|---|
| Authors: | Darlin Apasrawirote ; Kritcha Yawised ; Paisarn Muneesawang |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 4, p. 477-496
|
| Subject: | Digital marketing capability | Digital marketing | Digital technology | Business capability | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach | Marketingmanagement | Marketing management | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2021-0399 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393452