Digital marketing
Dave Chaffey, Fiona Ellis-Chadwick
| Year of publication: |
2019 ; Seventh edition
|
|---|---|
| Authors: | Chaffey, Dave ; Ellis-Chadwick, Fiona |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxx, 545 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Auf dem Umschlag: Digital marketing - strategy, implementation and practice Earlier editions published as: Internet marketing : strategy, implementation, and practice |
| ISBN: | 978-1-292-24157-9 ; 978-1-292-24158-6 ; 978-1-292-24162-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942040