Digital marketing ecosystems and global market expansion : current state and future research agenda
Nandini Nim, Kiran Pedada, and Kelly Hewett
| Year of publication: |
2024
|
|---|---|
| Authors: | Nim, Nandini ; Pedada, Kiran ; Hewett, Kelly |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 872-885
|
| Subject: | Alliances | Ecosystem | International expansion | Marketing ecosystems | Marketing strategy | MNEs | Multinationales Unternehmen | Transnational corporation | Welt | World | Globalisierung | Globalization | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Online-Marketing | Internet marketing | Strategische Allianz | Strategic alliance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-04-2024-0108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202367