Digital marketing : reviewing the field through science mapping technique
Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Alev Kocak Alan
| Year of publication: |
2021
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|---|---|
| Authors: | Aksoy, Nilsah Cavdar ; Kabadayi, Ebru Tumer ; Alan, Alev Kocak |
| Published in: |
Handbook of research on technology applications for effective customer engagement. - Hershey PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-4772-4. - 2021, p. 141-162
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| Subject: | Science mapping | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-4772-4.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012307841