Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Katherine Taken Smith
| Year of publication: |
2011
|
|---|---|
| Authors: | Smith, Katherine Taken |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 6, p. 489-499
|
| Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009529887