Extent: | 1 Online-Ressource (168 pages) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Contents: Part I. Strategic analysis and planning -- 1. An Introduction to digital marketing -- 2. Analysis of the digitalized business environment -- 3. Digital marketing strategy -- Part II. Implementing marketing strategy in practice -- 4. Implementing strategy using the mrace® model -- 5. Digital marketing channels and tools -- 6. Digital marketing work in practice -- 7. In closing: The future of digital marketing -- Bibliography -- Index. |
ISBN: | 978-1-0353-1131-6 ; 978-1-0353-1130-9 ; 978-1-0353-1132-3 |
Other identifiers: | 10.4337/9781035311316 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322905