Digital media and the roots of marketing strategy
Robert G. Picard
| Year of publication: |
2014
|
|---|---|
| Authors: | Picard, Robert G. |
| Published in: |
Policy and marketing strategies for digital media. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-74771-4. - 2014, p. 195-201
|
| Subject: | Digitale Medien | Digital media | Marketingmanagement | Marketing management | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367982