Digital sales channels and the relationship between product and international diversification : evidence from going digital retail MNEs
Georgios Batsakis, Palitha Konara, Vasilis Theoharakis
| Year of publication: |
2023
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| Authors: | Batsakis, Georgios ; Konara, Palitha ; Theoharakis, Vasilis |
| Published in: |
Global strategy journal. - Chichester, UK : Wiley & Sons Ltd, ISSN 2042-5805, ZDB-ID 2614304-5. - Vol. 13.2023, 4, p. 830-856
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| Subject: | digital sales | international diversification | multichannel growth strategy | product diversification | resource bundling perspective | Diversifikation | Diversification | Vertriebsweg | Distribution channel | Multinationales Unternehmen | Transnational corporation | Digitalisierung | Digitization | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/gsj.1465 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014439438