Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Travis Wright, Chris J. Snook
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Wright, Travis ; Snook, Chris J. |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Digitale Medien | Digital media | USA | United States | Soziale Software | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xxxviii, 266 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-119-29170-1 ; 978-1-119-29174-9 ; 978-1-119-29171-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575988