Digital strategy and environmental performance : the mediating role of digitalization in SMEs

Digitalization and digital strategy have become one of the variant concepts these days since the fourth industrial revolution 4.0. The earlier debate a on the role of digital strategy and degree of digitalization for environmental and sustainable performance of small and medium enterprises (SMEs) is at its nascent stages. This study aims to investigate the impact of digital strategy and digitalization on the environmental performance in Pakistani SME's during the pandemic times. In addition, it explores the mediating role of five measures of digitalization degree such as overall digitalization degree (ODD), digitalization methods (OM), digital technology adaptation (DTA), digital product services (DPS) and digital processes (DP).