Digital strategy : integrated approach and generic options
Year of publication: |
2019
|
---|---|
Authors: | Schallmo, Daniel ; Williams, Christopher A. ; Lohse, Jochen |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 23.2019, 8, p. 1940005-1-1940005-24
|
Subject: | Digital strategy | digital transformation | digital transformation strategy | digitisation | business model | Digitalisierung | Digitization | Geschäftsmodell | Business model | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change |
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