Digital technology and eWOM in the context of higher education : a study from Portugal and Spain
Bruno Morgado Ferreira, José Luis Abrantes, Ana Seabra and Isabel Mateos Rubio
| Year of publication: |
2022
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|---|---|
| Authors: | Ferreira, Bruno Morgado ; Abrantes, José Luis ; Seabra, Ana Maria ; Mateos Rubio, Isabel |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 2, p. 159-178
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| Subject: | content analysis | Correction | digital technology | electronic Word-of-Mouth | Fuzzy Set QCA | Higher education | Portugal | Spanien | Spain | Virales Marketing | Viral marketing | Hochschule | Higher education institution | Digitalisierung | Digitization | Informationstechnik | Information technology | Studium | University education | Social Web | Social web | Fuzzy-Set-Theorie | Fuzzy sets |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2020.1834488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483254