Digital tools in empirical marketing strategies of global hotel companies
Raisa Nozdreva and Anna Churakova
| Year of publication: |
2021
|
|---|---|
| Authors: | Nozdreva, Raisa B. ; Churakova, Anna |
| Published in: |
Digital strategies in a global market : navigating the Fourth Industrial Revolution. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-58266-1. - 2021, p. 213-227
|
| Subject: | Empirical marketing | Digital cross-channel interaction | Digital communication channels | Hotel chains | Experience marketing | Fourth industrial revolution | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Industrie 4.0 | Industry 4.0 | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-58267-8_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164200