Digital transformation in business (theory/practice)

Ela Sibel Bayrak Meydanoğlu, Müge Klein, Rıza Öztürk, Natalie Bartholomäus (eds.)

Year of publication:	[2020]
Other Persons:	Bayrak Meydanoğlu, Ela Sibel (ed.) ; Öztürk, Riza (ed.) ; Bartholomäus, Natalie (ed.) ; Klein, Müge (ed.)
Institutions:	Conference on Digital Transformation in Business <2019, Istanbul> ; Peter Lang GmbH (publisher)
Publisher:	Berlin : Peter Lang
Subject:	Organisatorischer Wandel \| Organizational change \| Digitalisierung \| Digitization \| Online-Marketing \| Internet marketing \| Handelsmarketing \| Retail marketing \| Elektronisches Personalmanagement \| Electronic human resource management \| Blockchain \| Controlling-Informationssystem \| Management control system \| Firmenimage \| Corporate reputation \| KMU \| SME \| Corporate Social Responsibility \| Corporate social responsibility \| Finanzdienstleistung \| Financial services \| Türkei \| Turkey \| Deutschland \| Germany \| Unternehmen
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [peterlang.com]

Extent:	188 Seiten Illustrationen 21.0 cm x 14.8 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
Notes:	"Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences on 15 November 2019 in Istanbul. [...] The academic papers presented in the conference constitute the chapters of this book." - preface
ISBN:	978-3-631-81718-6 ; 3-631-81718-5 ; 978-3-631-82089-6 ; 978-3-631-82090-2 ; 978-3-631-82091-9
Other identifiers:	10.3726/b16910 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012216685