Digital transformation in Vietnamese SMEs : managerial implications

Purpose The purpose of this paper is to investigate the implementation of digital transformation in small and medium-sized enterprises in Vietnam. Design/methodology/approach The research features in-depth personal interviews with SME executives and managers. Findings The findings of this study may be summarized into five main areas: (1) multi-tasking role and scarcity of resources; (2) risk; (3) data-driven decision-making processes; (4) efficient communications; and (5) strategic issues. These categories emerged from the content analysis process. Research limitations/implications Qualitative research provides a good explanation for situations in actual firms but may not always be generalizable. Practical implications Means of overcoming problems with implementing digital transformation in Vietnamese SMEs are provided. Originality/value Most studies of Vietnamese companies focus on intensive manufacturing and membership in supply chains. Few studies consider the emergent service and technology sector.