Digital Transformation Now! : Guiding the Successful Digitalization of Your Business Model

by Daniel R. A. Schallmo, Christopher A. Williams

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models

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Year of publication:	2018
Authors:	Schallmo, Daniel ; Williams, Christopher A.
Publisher:	Cham : Springer
Subject:	Electronic Commerce \| E-commerce \| Strukturwandel \| Structural change \| Geschäftsmodell \| Business model \| Internetnutzung \| Internet usage \| Digitalisierung

Extent:	Online-Ressource (XIV, 70 p. 28 illus., 25 illus. in color, online resource)
Series:	SpringerBriefs in Business SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Einführung
Language:	English
ISBN:	978-3-319-72844-5 ; 978-3-319-72843-8
Other identifiers:	10.1007/978-3-319-72844-5 [DOI]
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398294