Digital transformation of business-to-business sales : what needs to be unlearned?
Malla Mattila, Mika Yrjölä and Pia Hautamäki
| Year of publication: |
2021
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|---|---|
| Authors: | Mattila, Malla ; Yrjölä, Mika ; Hautamäki, Pia |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 2, p. 113-129
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| Subject: | Business-to-business | digital transformation | qualitative study | sales management | selling | unlearning | Digitalisierung | Digitization | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Organisatorischer Wandel | Organizational change | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2021.1916396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584522