Digital transformation paradigm involved in high-star hotels and budget hotels : sensory and innovation diffusion perspective
Yizhe Yang, Keheng Xiang, Jinjin Zeng, Norman Au, Baozhen Han, Jiachen Li
| Year of publication: |
2024
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|---|---|
| Authors: | Yang, Yizhe ; Xiang, Keheng ; Zeng, Jinjin ; Au, Norman ; Han, Baozhen ; Li, Jiachen |
| Published in: |
Tourism Management Perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2653700-X. - Vol. 53.2024, Art.-No. 101274, p. 1-14
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| Subject: | Budget hotels | Diffusion of innovation theory | Digital transformation | High-star hotels | Sensory marketing theory | Innovationsdiffusion | Innovation diffusion | Hotellerie | Hotel industry | Digitalisierung | Digitization | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2024.101274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077393