Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Year of publication: |
2019
|
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Authors: | Fritze, Martin Paul ; Eisingerich, Andreas B ; Benkenstein, Martin |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 2, p. 311-337
|
Subject: | Possession | Ownership | Loss aversion | Endowment effect | Digital consumption | Attachment | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Zahlungsbereitschaftsanalyse | Willingness to pay | Verhaltensökonomik | Behavioral economics | Beziehungsmarketing | Relationship marketing | Prospect Theory | Prospect theory |
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