Digitale Disruption in der Marketing-Steuerung
Sven Schiemann
| Year of publication: |
2017
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|---|---|
| Authors: | Schiemann, Sven |
| Published in: |
Controlling & management review : Zeitschrift für Controlling & Management. - Wiesbaden : Springer Gabler, Springer-Fachmedien Wiesbaden, ISSN 2195-8262, ZDB-ID 2103490-4. - Vol. 61.2017, 1, p. 8-14
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011660945