Digitalisation as a strategic opportunity and co-creation value with users : evidence from Italian grocery smaller retailing firms
Maria Giovanna Tongiani (University of Pisa, Italy), Fontana Luca (University of Pisa, Italy)
| Year of publication: |
[2018]
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| Authors: | Tongiani, Maria Giovanna ; Luca, Fontana |
| Published in: |
User innovation and the entrepreneurship phenomenon in the digital economy. - Hershey, PA, USA : Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2826-5. - 2018, p. 50-71
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| Subject: | Italien | Italy | Digitalisierung | Digitization | Kundenintegration | Customer integration | KMU | SME | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-2826-5.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761711