Digitalisation in grocery retailing in Germany : an exploratory study
Year of publication: |
2020
|
---|---|
Authors: | Piroth, Philipp ; Rüger-Muck, Edith ; Bruwer, Johan |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 5, p. 479-497
|
Subject: | German market | market structures | Online grocery retailing | qualitative in-depth interviews | Deutschland | Germany | Lebensmitteleinzelhandel | Food retailing | Electronic Commerce | E-commerce | Marktstruktur | Market structure | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Lebensmittelhandel | Food trade | Befragung | Interview |
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