Digitalization and its impact on contemporary marketing strategies and practices
Tat-Huei Cham, Jun-Hwa Cheah, Mumtaz Ali Memon, Kim-Shyan Fam, Józsa László
| Year of publication: |
2022
|
|---|---|
| Authors: | Cham, Tat Huei ; Cheah, Jun-Hwa ; Memon, Mumtaz Ali ; Kim-Shyan Fam ; László, Józsa |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 2, p. 103-105
|
| Subject: | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00167-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258512